Assel, originally from Kazakhstan, has been passionate about drawing and fashion since childhood. At 18, she moved to the Czech Republic to study illustration and later fashion design. By the end of 2019, she founded the clothing brand MYAU. Now, in her studio in Prague's Karlín district, she focuses on designing her own collections and custom creations. MYAU is built gradually, slowly, and without a large budget but with great love and dedication.
Assel, like our clients, has gone through various life stages. The turning point came when she was searching for the perfect wedding dress and created her first Festive collection. During her first pregnancy, she designed a cut that, with its perfection and practicality, made breastfeeding easier and provided comfort during this significant phase of life. Our clients love these pieces and continue to wear them long after breastfeeding.
MYAU believes that our creations should be designed for women and crafted by women.
Visit our showroom and studio in Prague’s Karlín at Šaldova 9, where each piece is made with love and care. Every item is created by a small team of enthusiasts. And if you’re curious about how it all looks, you can take a peek into our workshop—the showroom and production area are separated only by a glass wall.
Our space in Prague’s Karlín combines Assel Janischová’s design studio, a showroom where you can try on clothing from our collections, and the production area, which is separated from the showroom by a glass wall. See for yourself the place where high-quality and stylish clothing is created.
We love it when our place is busy and cheerful, so feel free to bring your children—we have a play area ready for them.
Pets are also welcome.
Lifetime Warranty
All MYAU pieces come with a lifetime warranty and free service. If something changes in the customer’s life, such as no longer wearing a certain cut or length, we will help modify the product if the situation allows.
Clothing for Different Life Stages
The brand was created out of great love and admiration for women in different phases of their lives. We create clothing that allows women to feel comfortable and confident.
Comfort and Quality
MYAU exists for all women who consider comfort and quality in clothing their standard of living, not a luxury. For those who want the assurance that their clothing will last long.
